Motion graphics for Couch to Wild Atlantic Way video

Short film, featuring a number of animated graphics, created to promote sign-ups to the Croí Couch to Wild Atlantic Challenge across multiple years.

Background

Croí’s Couch to Wild Atlantic Way is a challenge of 6 weeks, in which participants virtually walk or run a coastal area around the Wild Atlantic Way, by running or walking in their local area every day. Participants track their location on the stretch of the Wild Atlantic Way on an iDonate page.

This was the first virtual version of this type of event for Croí, forced by the global pandemic, and they wanted to create a promotional video to increase signups and inform the public of how it works.

Role

Motion design

Animation

Editing

Storyboarding

Due to the global pandemic, shooting on location was an impossibility. So it was decided to use existing footage and motion graphics to create a promotional video that would run for a month before the event. The video would need to have several different aspect ratios to adapt to different platforms (e.g. desktop, mobile, Instagram, etc.)

The film was aimed at all ages and abilities and inclusivity was to be at the forefront at all times.

I worked as the sole motion graphics designer on the project and was given full creative control over the visual style and animation of the video. I sourced any footage that was needed, created all motion graphics, rotoscoping, editing and grading.

The final video

Some of the motion graphics

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Edel Kenneally

Communications Manager, Croí

"Alan is one of those rare people that can get inside your head as ideas flow and his creative genius allows for great content and imagery online. Ten out of ten!"

Captain Brian Sheridan

Harbour Master, Port of Galway

"UX Designer Alan Travers has crafted a clean, user-friendly platform that will significantly raise the profile of the business as it grows and expands into new regions."

All-Ireland Business Foundation

review of

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Barbra Dalton

Executive Director, Irish Cardiac Society

Irish Cardiac Society