Brilliant Rube Goldberg machine video. A Rube Goldberg machine is a machine that performs a task (usually in the form of a chain reaction) in the most inefficient way possible.
In this video, the HEYHEYHEY team have created a brilliant machine that playfully displays posters, takes pictures and instantly uploads them to his Facebook and Twitter account. In a way, his task is to promote himself through Social Media.
Concept & art direction: HEYHEYHEY
Designteam De Ploeg: HEYHEYHEY, Frank Winnubst, Bas van Hout, Bart Bekker, Jeroen Hezemans, Wouter Corvers, Bram de Vries, Dick Lafeber
Directed & produced by: HEYHEYHEY
Steadicam operator: Joost van Poppel
Focuspuller: Adriaan van de Polder
Boom operator: Andre Philips
Sound mixed by: Bram Meindersma
Editing by: Sander van der Aa
Music: Woody & Paul
Sponsors: MU, The Cre8ion.Lab, De Ploeg, Municipality of Eindhoven